By using social media, you diversify your marketing efforts in more than one way. You don’t reach out to just one type of crowd, but connect to a versatile customer base. People are no longer dependent on Google search when they need to connect to something or someone. Today, search is not limited to the mighty web search engines. It has moved beyond, which is why social media platforms such as Facebook and Twitter are the new search engines.
There are massive amounts of content being created and shared on the social web. This content can easily be discovered by users with the help of keyword search, hashtags, etc. When people search for the type of content you’re publishing on your social media page, you may win new fans that want to follow, connect and do business with you.
Research Methodology
Primary data has been collected through a structured questionnaire. Secondary data are available from Research Papers, reports of various Institutes has been used to interpret the data.
Usage of internet, social media, mobile apps, and other digital communication technologies has become part of billions of people’s daily lives. Clearly, people are exposing themselves to more and more digital and social media. This is for many purposes, including their roles as customers as they search for information about products, purchase and consume them, and communicate with others about their experiences.
Marketers have responded to this vital shift by increasing their use of digital marketing channels. The major motive of Marketers in today’s time is to create customer sustainability. To facilitate this objective marketers need to be in constant touch with the consumers or prospects. The dominant logic of marketing is shifting from the exchange of goods towards service factor, interactivity, connectivity & ongoing relationships.
Conclusion
The long and short of it is that companies may adopt various social media marketing methodologies but such campaigns will never be successful without the required quality and satisfaction value in a product or service. Though Social Media & Digital Marketing have hyped the product advertising quality & satisfaction is the prime feature in any selling practice.
Identification of the right target market also plays a crucial role in the success or failure of any marketing exercise whether it be social media marketing, digital media marketing or non-usage of social media for marketing. Hence the usage of Social Media Marketing or Digital Marketing has to be very cautiously dealt with which can be clearly understood by the words quoted by Jeff Bezos CEO & Founder of Amazon.com If you make customers happy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends
